IAB Tech Lab https://iabtechlab.com/ Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow. Wed, 15 Apr 2026 09:26:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-32x32.png IAB Tech Lab https://iabtechlab.com/ 32 32 Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap https://iabtechlab.com/navigating-the-agentic-frontier-the-iab-tech-lab-2026-roadmap/ Wed, 15 Apr 2026 15:25:45 +0000 https://iabtechlab.com/?p=31425 At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation

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]]> As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture? https://iabtechlab.com/as-ai-agents-transform-digital-advertising-wheres-the-privacy-architecture/ Tue, 14 Apr 2026 16:45:53 +0000 https://iabtechlab.com/?p=32552 IAB Tech Lab's Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising

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]]> The Quiet Backbone of AI: Taxonomies in an Agentic World https://iabtechlab.com/the-quiet-backbone-of-ai-taxonomies-in-an-agentic-world/ Thu, 09 Apr 2026 17:15:38 +0000 https://iabtechlab.com/?p=32948 IAB Tech Lab's Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising

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]]> The Living Room’s Front Page: Why Home Screen Ads Matter https://iabtechlab.com/the-living-rooms-front-page-why-home-screen-ads-matter/ Wed, 08 Apr 2026 13:38:14 +0000 https://iabtechlab.com/?p=32926 IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe

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]]> AAMP Two Months In: Progress Report https://iabtechlab.com/aamp-two-months-in-progress-report/ Mon, 30 Mar 2026 17:00:13 +0000 https://iabtechlab.com/?p=32813 Update on what the Agentic Advertising Management Protocols (AAMP) has delivered in just 2 months

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]]> Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026 https://iabtechlab.com/rebuilding-signal-proving-privacy-and-preparing-for-agentic-advertising-at-signal-shift-nyc-2026/ Wed, 25 Mar 2026 17:00:33 +0000 https://iabtechlab.com/?p=32703 IAB Tech Lab's Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss

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]]> What Does Agentifying AdCOM Really Mean? https://iabtechlab.com/what-does-agentifying-adcom-really-mean/ Tue, 24 Mar 2026 14:55:30 +0000 https://iabtechlab.com/?p=32669 As part of the AAMP framework we are agentifying existing Tech Lab Standards. This series will cover what that means. Starting with AdCOM

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]]> From Conversions to Value https://iabtechlab.com/from-conversions-to-value/ Tue, 24 Mar 2026 14:46:18 +0000 https://iabtechlab.com/?p=32604 Tech Lab member Bytek on why Conversion APIs Are Becoming the Backbone of Modern Advertising Optimization

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]]> What are PETs? (The privacy kind, not the furry kind!) https://iabtechlab.com/what-are-pets/ Thu, 19 Mar 2026 16:12:20 +0000 https://iabtechlab.com/?p=28924 Privacy Enhancing Technologies or PETs are growing in popularity. Here's a quick pros and cons guide to 4 of the most used PETs

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]]> Introducing the IAB Tech Lab Agent Registry https://iabtechlab.com/introducing-the-iab-tech-lab-agent-registry/ Wed, 04 Mar 2026 18:46:16 +0000 https://iabtechlab.com/?p=31986 IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols

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