https://iabtechlab.com/ Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow. Tue, 24 Mar 2026 06:56:19 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://iabtechlab.com/jwold_profile-3/#comment-22728 Tue, 24 Mar 2026 06:56:19 +0000 https://iabtechlab.com/wp-content/uploads/2017/10/jwold_profile.jpg#comment-22728 gifts

]]> https://iabtechlab.com/sellers-json-and-supplychain-object-ready-for-industry-adoption/#comment-22726 Fri, 13 Mar 2026 23:08:24 +0000 https://iabtechlab.com/blog/?p=1326#comment-22726 […] took through intermediaries, helping buyers understand the supply route and reduce ambiguity. (iabtechlab.com) sellers.json A publisher/SSP transparency file that can help identify authorized sellers and […]

]]> https://iabtechlab.com/openmedia-specs-including-openrtb-3-0-finalized-and-ready-for-adoption/#comment-22725 Sat, 07 Mar 2026 22:18:23 +0000 https://iabtechlab.com/blog/?p=1064#comment-22725 […] OpenRTB 2.x established a common language for bid requests and bid responses. OpenRTB 3.0 shifts the model toward a more modular architecture that’s intended to evolve faster and interoperate better with related specifications—especially AdCOM (Advertising Common Object Model). In practice, agencies should think of 3.0 as a “suite” approach: OpenRTB handles the transaction, while AdCOM standardizes the objects being traded (creative, placement, native, and more). (iabtechlab.com) […]

]]> https://iabtechlab.com/iab-tech-lab-open-measurement-initiative-aims-to-solve-the-industrys-mobile-app-viewability-challenges/#comment-22724 Sat, 07 Mar 2026 10:15:43 +0000 https://iabtechlab.com/blog/?p=568#comment-22724 […] issues), while still allowing third-party verification to receive standardized signals. (iabtechlab.com) Mobile ads can be impacted by “obstructions” and overlays Viewability frameworks can treat […]

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