Audio & Video
The Living Room’s Front Page: Why Home Screen Ads Matter
IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe
Resolve to Update Your Tech Lab Standards in 2026
New Year’s Resolutions from IAB Tech for the digital advertising industry to create efficiency and to grow in 2026
A New Chapter for a Maturing Medium at I Want My CTV 2025
New IAB Tech Lab Advanced TV Product Lead Brad Pipkin’s shares his takeaways from our 2025 I Want my CTV event in NYC
How we got to the CTV Ad Portfolio
How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV
What’s Next for Connected TV Advertising
Check out key takeaways from IAB Tech Lab’s Streaming and CTV Ad Ops Workshop in August 2025
OTT IFA Guidance Update Clarification
Update on the Identifier for Advertiser field in OTT Guidance doc
Introducing UniversalAdId Support in OM SDK
OM SDK now supports the ACIF Universal Ad ID field. Find out how!
FAST Return On Investment in Advertising
Tech Lab Member DirectTV provides their perspective on practical steps to improving Return on Investment with FAST CTV Advertising
Who’s got the (Creative) Ad ID?
Defining the Responsibilities and Benefits of ACIF adoption for All CTV supply chain Stakeholders
CTV Industry Survey Launched by IAB Tech Lab’s Ad Format Hero Task Force
IAB Tech Lab’s Ad Format Hero Task Force has launched an Industry Survey to standardize CTV Ad Formats. Respond by April 20