Tag: agentic
Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation
AAMP Two Months In: Progress Report
Update on what the Agentic Advertising Management Protocols (AAMP) has delivered in just 2 months
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem
Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising
How IAB Tech Lab’s Agentic Real Time Framework lays the foundation for agent-powered advertising
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)