Tag: privacy
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
IAB Tech Lab’s Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss
TCF Device Storage Duration & Access Disclosure v1.1 is open for public comments
Public comment period is open until December 1, 2025 IAB Tech Lab, in partnership with IAB Europe, continues to advance and enhance the Transparency and Consent Framework (TCF) to address the evolving expectations of users, regulators, and registered framework participants. The update to the Device Storage Duration & Access Disclosure will […]
Fall 2025 Public Comment Period Now Open for Global Privacy Protocol and Data Deletion Request Framework Updates
2025 updates to two key technical specifications: the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF)
Tech Lab Unveils New Privacy Taxonomy
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of two extensive public comment periods. This milestone signifies an important step forward in handling consumer data privacy concerns within the digital advertising supply chain, with […]
IAB Tech Lab Accelerates Privacy Taxonomy Project with Fides Language Product Donation
In a significant stride towards advancing privacy in the digital advertising industry, the IAB Tech Lab received a generous donation from Ethyca. Ethyca’s Fides Language (Fideslang) product at the heart of this donation will help accelerate defining privacy standards within the ad tech industry. Tech Lab has expressed enthusiasm for […]