Budi Tanzi
Senior Vice President, Product, Experian
Budi Tanzi is the Senior Vice President of Product and Solutions Engineering at Experian Marketing Services, where he leads Product across identity and curation, as well as Solutions Engineering for the company’s broader product portfolio. He has spent his career in data‑driven advertising and marketing, developing deep expertise in identity resolution, programmatic advertising, solution design, and agile product development.
Before joining Experian, Budi held product and solutions engineering leadership roles at major ad‑tech companies including Tapad, Sizmek, and StrikeAd, where he helped build and scale identity and programmatic technology products. Prior to joining the Board of Directors at the IAB Tech Lab, he represented Experian as a Board Member of the Network Advertising Initiative (NAI).